TechNayak(mirror)

Note : I blog on my personal space at riteshnayak.com/blog . This is a mirror of the content.

Inspiration for this post : How much textual information we consume everyday

Text makes the web. Those characters that are 1s and 0s in their stripped down version form the basis of what we call information. Right from websites to search, feeds to news, wikis to chat they are all text. Its unquestionable that people consume a lot of text on an everyday basis and a simple look at your bandwidth bills will show you just how much. Why am I ranting on about these things ? Well, it so happens that the textual information that we consume actually help in realizing a very big dream, the dream of personalization.

Personalization, the word is one of the hardest to define and yet very simple to perceive. Its the need of the hour, no matter where you go, there are people craving personalization. As developers, our view of personalization is very limited. We tend to be more involved in the visual aspect of things like the color, the theme or at best the layout. These are akin to having balloons and glow bugs on your workplace , nothing more than visual appeal. What we must strive is the personalization of information and not its presentation.

Thats really hard : no it isnt. Take a look at my RSS reader and you will be able to judge what kind of information I am interested in. Why restrict it to only blogs. Take a look at my mails, my socionet profile, my friends data , my search results. All these have some details of the data that I consume everyday.

Why do we need that : Its a time saver, in terms of finding the information that I need. My search results can be more inclined towards the information that I am interested in. My social network can show me more like minded people rather than an arbitrary selection. Why even the ads can be targeted more towards things that I buy. I find the biggest ROI in terms of advertising. Let me explain with an example: Supposing i bought an Ipod , I download the itunes software, read abotu the instruction manual, next search for some popular tricks, themes, games etc. Now supposing I were to go to ebay and click a button “Show me things to buy” , based on my previous surfing trends its not hard to predict that I would want but accessories and other iPod related stuff. Now isn’t that what personalization should be about.

How do we do it: Its not practical to expect a Google or a Yahoo to do all the personalization, of course Google is taking serious strides towards personalization in its truest sense. The system has to be decentralized, it should be ip based, even if multiple users use a system, there is more likely a chance that their geographical location has a pivotal role to play in their surfing habits( take a hostel for example, more often that not you find people with similar necessities on the web) I think an OpenId like implementation of a personalization filter would definitely help a lot. You have distributed servers that keep relaying information about a certain persons information consumption habits and then when you ascertain certain patterns, you writeback to the server the pattern. Upon querying or any other action, you get a collated version of your pattern and then make decisions based on your content vs the required content. Aint it a cinch ?

Truly 2.0 has been about You but 3.0 will be about me….. everything me.