Has your company invested in 2.0 yet?

March 23, 2007 at 10:35 am | In Web 2.0, rant, socionets |

I just finished reading a McKinsey Survey about how enterprises are investing in the recent age 2.0 concepts. It was a surprising seeing that many companies have already invested in many 2.0 ideas like collaborative apps,blogs, rss and social networks. Its definitely good news for the multitude of players in the market as this could mean alliances, collaborations, JV’s and probably even takeovers and buyouts.

Whats more interesting is that many are still planning to invest wisely in these technologies to benefit out of these technologies. There is a significant change in the way people perceive 2.0 technologies over the past couple of years. I know many folk who still consider it a fad more than a necessity. Given the background of enterprise level applications, which look more into security, scalability and other aspects more than the functionality itself, its just understandable that enterprise folk don’t take kindly to their information lurking in some third party website. The inclination towards 2.0 concepts have improved after seeing dramatic improvement in productivity and revenues of other enterprises.

Out of the survey, many even claimed to be extremely satisfied with their 2.0 investments. Stuck up old folks, its time to wake up and realize the 2.0 dream.

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