Yahoo – Brand Universe – mashup of yahoo’s content

February 4, 2007 at 9:08 pm | In Web News | 1 Comment

Yahoo is going to release almost 100 sites based on  content from their other sites. Yahoo will basically create a mashup of all information regarding a particular brand and will release a site in hopes of popularity and page views. The information will come from del.icio.us , flickr and Yahoo answers. Its nice knowing that Yahoo has so much content under its belt that it can do something of this magnitude. Now i dont know if these will be automated portals or will it be monitored for relevance of content. Yahoo undoubtedly has showed that they have the content, but is that information relevant is what seems to be seen. User generated content is really big is so is the non relevance of data when you try finding teh data you need in that haystack.

The content has to monitored for relevance and also cleanliness, as most of these brands revovle around products for kids. Take their first offering  the Wii site for example. More  information here. I just wonder how much information does Yahoo have, can that be quantized? how much does google have then ?

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  1. [...] is really going after the mashup craze, releasing some amazing products one after the other. The latest in their offering is Yahoo Pipes. [...]


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